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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

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Cover of 'Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference'

Table of Contents

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    Book Overview
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    Chapter 1 Self-Image Congruence as a Model of Consumer Attitude Formation and Behavior: A Conceptual Review and Guide for Future Research
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    Chapter 2 Validation of the Suscep Scale: An Independent Second Look
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    Chapter 3 An Examination of Credit Usage by Compulsive Purchasers
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    Chapter 4 Consumer Logistics: An Empirical Investigation
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    Chapter 5 Adolescents’ Power and Perceived Influence in Family Purchase Decisions
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    Chapter 6 Conceptual and Methodological Issues in Contemporary Values Research in Consumer Behavior: A Critical Analysis
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    Chapter 7 Consumer Culture in Developing Economies: Is it Really So Different?
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    Chapter 8 Product Familiarity, Involvement and Advertising Effectiveness
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    Chapter 9 New Directors for Consumer Behavior: Adding Services Fuel to the Fire
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    Chapter 10 Integrating Attitude and Attention Theories
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    Chapter 11 The Art of Time
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    Chapter 12 A Theoretical Model for Understanding Satisfaction/Dissatisfaction Outcomes of Complaint Responses
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    Chapter 13 Multiple Respondent and Measurement Relationship Approach to Measuring Industrial Salesperson Performance
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    Chapter 14 The Relationship Between Communication Style and Sales Performance
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    Chapter 15 Wholesaling: Marketing’s Forgotten Frontier
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    Chapter 16 The Selling Cycle: A Unifying Guide for Sales Management Decisions
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    Chapter 17 Making International Marketing Managers: The Irish Experience
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    Chapter 18 Comparing two Involvement Scales: An Application of Structural and Conflrmatory Factor Analysis
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    Chapter 19 Effects of Mood and Arousal on Industrial Buyer Evaluation of Salespersons, Sales Presentations, and Vendors
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    Chapter 20 Prescriptions to Narrow a Consumer/Organizational Buying Behavior Logical Inconsistency
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    Chapter 21 An Empirical Investigation of the Diffusion Process for Personal Computers Among Small Business Enterprises
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    Chapter 22 Understanding Purchasing Behavior in Public Sector Markets: A Call for Research
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    Chapter 23 New Product Development Process Among Manufacturing Companies in Developing Countries: A Case Study
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    Chapter 24 Strategies for Market Entry Into Power-Dominated Channels in LDC Markets
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    Chapter 25 An Empirical Investigation of the Differences Between Initiating and Continuing Exporters
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    Chapter 26 Export Trading Companies: A Promise Yet Unfulfilled
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    Chapter 27 The Role of the Japanese General Trading Companies (Sogo Shosha) in Globalization of Business
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    Chapter 28 Measurement of Marketing Productivity in a Developing Country
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    Chapter 29 Managing International Subsidiaries: The Case of Swedish Firms
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    Chapter 30 The Process of Technology Transfer Through Joint Ventures: International Marketing Implications
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    Chapter 31 A Cross Regional Study of Export Performance: Atlantic Provinces and Prairie Region Manufacturers Contrasted
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    Chapter 32 Is the Third World Ready for Consumerism? The Case of India and Trinidad & Tobago
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    Chapter 33 The Impact of International Marketing Research on Export Marketing Strategy: An Empirical Investigation
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    Chapter 34 The Impact of Social Class on the Ownership of Consumer Durable Goods in Mexico
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    Chapter 35 An Exploratory Investigation of Analogical Reasoning in International Marketing Based on Single Instances
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    Chapter 36 Marketing Standardization by Multinationals in an Emerging Market
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    Chapter 37 Compatibility Analysis: A Country Selection Strategy for Investment in LDCS
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    Chapter 38 Europe 1992: Issues and Prospects
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    Chapter 39 Marketing Decision Variables in the Context of a Developing Country
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    Chapter 40 Successful Globalization of Parochial Products
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    Chapter 41 The Utility of the U.S. Department of Commerce to Small Businesses: An Empirical Study
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    Chapter 42 Foreign Market Involvement and Technological Changes Among Enterpreneurial Firms
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    Chapter 43 People as Products: An Exploratory Study in a Marketing Exchange Context of Singapore
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    Chapter 44 A Cross-Cultural Assessment of Time Oriented Advertising Appeals
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    Chapter 45 Shopping Deliberateness in a Developing Country: An Empirical Study
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    Chapter 46 Marketing Education and All That Jazz
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    Chapter 47 The Impact of the Single European Market on Marketing Education: An Illustrated Note on Integrating the Issues
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    Chapter 48 Perspectives on Women in Marketing Education: A Comparison of the Career Paths of Male and Female Marketing Educators
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    Chapter 49 Florida’s Mandated Recycling Law (1988): A Marketing Commentary
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    Chapter 50 Making Ethical Marketing Decisions
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    Chapter 51 Controlling the Counterfeit Product Problem: Marketing and Public Policy Implications of the Trademark Counterfeiting Act of 1984
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    Chapter 52 ‘Needs’ and ‘Wants’ in Marketing Literature: Pedagogical Difficulties
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    Chapter 53 Who’s Looking Out for the Consumer? A Profile of Concerned Marketers
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    Chapter 54 Noncumulative College Education in Marketing: Retarding Professionalism
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    Chapter 55 The Impact of Market Structure, Versus Competitor Strategy, on Simulation Outcomes
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    Chapter 56 Adding Skill Development to Graduate Marketing: A Case History
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    Chapter 57 The Generalizability of Measurements: An Application to ’Blind Refereeing’ Process
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    Chapter 58 An Investigation of Service Provider Choice: Ethnic Identity or Better Service?
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    Chapter 59 The ’Dead Zones’ in Minorities Marketing
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    Chapter 60 A Framework for Developing Reliable and Valid Indicators of Students’ Performance in Marketing Courses
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    Chapter 61 An Exploration of Intergenerational Differences Among Mexican-Americans: Consumption-related Attitudes and Behavior
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    Chapter 62 Black/White Differences in Rebate Perceptions: An Exploratory Study
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    Chapter 63 Obtaining a Premium Price by Managing the Firm’s Reputation for Quality
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    Chapter 64 An Exploratory Investigation of Different Patterns of Consistency for Cues Used in Consumers’ Subjective Evaluations or Product Quality
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    Chapter 65 Consumer Learning Styles: Implications for Promotional Strategy
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    Chapter 66 Attitudes of the Electorate Toward Political Advertising
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    Chapter 67 Top Advertisers Budgeting Methods in Canada
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    Chapter 68 Defining and Measuring Company Image
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    Chapter 69 Role Stereotypes in Television Advertisements
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    Chapter 70 Toward Conceptualizing a Model of Direct Marketing Responsiveness in Consumer Environments
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    Chapter 71 Rank Order Data and the Choice of a Correlation Input to Confirmatory Factor Analysis
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    Chapter 72 Predictive Accuracy of Classification and Regression Trees (CART) Versus Conjoint Analysis
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    Chapter 73 The Measurement of Consumer Enthnocentrism: Revisiting the Cetscale
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    Chapter 74 Measuring Nonrepresentativeness in a Bank Customer Survey: A Case Study
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    Chapter 75 The Effect of Transforming the Dependent Variable on Predictive Validity in OLS Conjoint Estimation Procedure
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    Chapter 76 An Analytical Study of the Frequency and Determinants of Forecast Selection for Judgmental Revision
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    Chapter 77 Importance Weight Sensitivity in the Hybrid Conjoint Model
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    Chapter 78 An Investigation of the Predictive Validity of Bipolar Adjective and Graphic Position Scales
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    Chapter 79 Event History Analysis of a Waterfront Redevelopment Project on Existing Retailers
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    Chapter 80 Retail Practices: Ethical Perceptions of Retail Students
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    Chapter 81 Service Orientation and Ancillary Service Perceptions
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    Chapter 82 Incremental Analysis: For Retail Decision Making
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    Chapter 83 Part-Time Employment of Older Workers in the Service Industry
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    Chapter 84 The Sun Also Rises in the West - Emerging Alternatives to Pacific Rim Sourcing in the Western Hemisphere
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    Chapter 85 The Franchise Selection Decision: A Decision Systems Analysis
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    Chapter 86 Psychological Age and Fashion Innovations
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    Chapter 87 Studying the Bodega in Hispanic Barrios: Research Realities from a Field Study
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    Chapter 88 Competition Between Specialty and NonSpecialty Outlets: The Effect of Consumer Expertise
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    Chapter 89 Psychic Stock: Retail Inventory for Stimulating Demand
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    Chapter 90 Changing Economic Conditions of Small Rural Trade Areas: Some Notes on the Presence of Discount Retail Chains
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    Chapter 91 Traditional and Non-Traditional Women-Owned Enterprises: A Comparative Study of Retailers and Realtors
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    Chapter 92 The Effects of Retail Sales Promotions on Consumer Decision Making Strategies and Attitude-Behavior Consistency
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    Chapter 93 On Defining and Measuring Store Image
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    Chapter 94 Field and Laboratory Experiments in Retailing and Marketing Research
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    Chapter 95 The Role of Marketing in Educational Services Perceptions of Private Schools
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    Chapter 96 Traveler Destination Image Modification Process and Its Marketing Implications
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    Chapter 97 How to Improve Perceived Service Quality by Increasing Customer Participation
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    Chapter 98 The Need for Positioning in the Health Care Market
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    Chapter 99 Examining Market Opportunities for Optometric Services
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    Chapter 100 The Effect of Negatively Stated Disclosures in Legal Ads on Consumer Perceptions of the Lawyer: An Exploratory Study
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    Chapter 101 Lawyer’s Perceptions of Client Dissatisfaction
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    Chapter 102 The Interaction of Marketing with Other Functional Units in Product/Service Management: R&D, Production, and Human Resources
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    Chapter 103 The Value-Added Role of Boundary-Spanning Employees
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    Chapter 104 Consumer Perceptions of Service Salespeople
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    Chapter 105 The Role of Marketing in Mass Transit
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    Chapter 106 Does the Degree Designation of a Doctor Make a Difference in the Consumer Selection Process: An Empirical Study
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    Chapter 107 How Marketing Managers Use Market Segmentation: An Exploratory Study
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    Chapter 108 ’Marketing in the 1970s: A Symposium’ Revisited and a Trepidations Peek at the 1990s
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Title
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer International Publishing, January 2015
DOI 10.1007/978-3-319-13254-9
ISBNs
978-3-31-913253-2, 978-3-31-913254-9
Editors

Dunlap, B. J.

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X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 28 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Spain 1 4%
Unknown 27 96%

Demographic breakdown

Readers by professional status Count As %
Researcher 1 4%
Unknown 27 96%
Readers by discipline Count As %
Social Sciences 1 4%
Unknown 27 96%