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Timeline
Chapter title |
Consumer Learning Styles: Implications for Promotional Strategy
|
---|---|
Chapter number | 65 |
Book title |
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13254-9_65 |
Book ISBNs |
978-3-31-913253-2, 978-3-31-913254-9
|
Authors |
Nancy T. Frontczak, Steven W. Hartley, Frontczak, Nancy T., Hartley, Steven W. |