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Timeline
Chapter title |
An Investigation of the Predictive Validity of Bipolar Adjective and Graphic Position Scales
|
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Chapter number | 78 |
Book title |
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13254-9_78 |
Book ISBNs |
978-3-31-913253-2, 978-3-31-913254-9
|
Authors |
Donald E. Stem, Sanjay Mishra, U. N. Umesh, Stem, Donald E., Mishra, Sanjay, Umesh, U. N. |