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Mendeley readers
Chapter title |
‘Needs’ and ‘Wants’ in Marketing Literature: Pedagogical Difficulties
|
---|---|
Chapter number | 52 |
Book title |
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13254-9_52 |
Book ISBNs |
978-3-31-913253-2, 978-3-31-913254-9
|
Authors |
Scott D. Roberts, Rajiv P. Dant, Christina L. Lim, Roberts, Scott D., Dant, Rajiv P., Lim, Christina L. |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 14% |
Student > Ph. D. Student | 1 | 14% |
Researcher | 1 | 14% |
Other | 1 | 14% |
Unknown | 3 | 43% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 43% |
Economics, Econometrics and Finance | 1 | 14% |
Unknown | 3 | 43% |