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Timeline
Chapter title |
’Marketing in the 1970s: A Symposium’ Revisited and a Trepidations Peek at the 1990s
|
---|---|
Chapter number | 108 |
Book title |
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13254-9_108 |
Book ISBNs |
978-3-31-913253-2, 978-3-31-913254-9
|
Authors |
Thomas J. Steele, David L. Kurtz, Reid Claxton, Steele, Thomas J., Kurtz, David L., Claxton, Reid |