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X Demographics
Mendeley readers
| Chapter title |
Pervasive Advertising
|
|---|---|
| Chapter number | 1 |
| Book title |
Pervasive Advertising
|
| Published by |
Springer London, July 2011
|
| DOI | 10.1007/978-0-85729-352-7_1 |
| Book ISBNs |
978-0-85729-351-0, 978-0-85729-352-7
|
| Authors |
Jörg Müller, Florian Alt, Daniel Michelis |
| Editors |
Jörg Müller, Florian Alt, Daniel Michelis |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 183 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 9 | 5% |
| United Kingdom | 2 | 1% |
| United States | 2 | 1% |
| Brazil | 2 | 1% |
| Austria | 2 | 1% |
| Switzerland | 1 | <1% |
| Malaysia | 1 | <1% |
| Zimbabwe | 1 | <1% |
| Portugal | 1 | <1% |
| Other | 4 | 2% |
| Unknown | 158 | 86% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 45 | 25% |
| Student > Master | 33 | 18% |
| Student > Bachelor | 29 | 16% |
| Researcher | 19 | 10% |
| Student > Doctoral Student | 13 | 7% |
| Other | 30 | 16% |
| Unknown | 14 | 8% |
| Readers by discipline | Count | As % |
|---|---|---|
| Computer Science | 76 | 42% |
| Business, Management and Accounting | 31 | 17% |
| Social Sciences | 14 | 8% |
| Arts and Humanities | 14 | 8% |
| Design | 8 | 4% |
| Other | 24 | 13% |
| Unknown | 16 | 9% |