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Chapter title |
The Effects of Consumers’ Subjective Knowledge on Evaluative Extremity and Product Differentiation
|
---|---|
Chapter number | 30 |
Book title |
Advances in Advertising Research (Vol. IV)
|
Published by |
Springer Gabler, Wiesbaden, January 2013
|
DOI | 10.1007/978-3-658-02365-2_30 |
Book ISBNs |
978-3-65-802364-5, 978-3-65-802365-2
|
Authors |
Andy Wong |