Advances in Advertising Research (Vol. IV)
Gabler Verlag
Chapter title |
Cultural Differences? Visual Metaphor in Advertising: Comprehension and Tolerance of Ambiguity in Four European Countries.
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Chapter number | 27 |
Book title |
Advances in Advertising Research (Vol. IV)
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Published by |
Springer Gabler, Wiesbaden, January 2013
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DOI | 10.1007/978-3-658-02365-2_27 |
Book ISBNs |
978-3-65-802364-5, 978-3-65-802365-2
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Authors |
Andreu van Hooft, Margot van Mulken, Ulrike Nedertigt |
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 2 | 18% |
Lecturer > Senior Lecturer | 1 | 9% |
Other | 1 | 9% |
Student > Ph. D. Student | 1 | 9% |
Researcher | 1 | 9% |
Other | 1 | 9% |
Unknown | 4 | 36% |
Readers by discipline | Count | As % |
---|---|---|
Arts and Humanities | 2 | 18% |
Social Sciences | 2 | 18% |
Linguistics | 1 | 9% |
Decision Sciences | 1 | 9% |
Design | 1 | 9% |
Other | 0 | 0% |
Unknown | 4 | 36% |