Advances in Advertising Research (Vol. IV)
Gabler Verlag
Chapter title |
Choose Your Ad Paper Type Carefully: How Haptic Ad Paper Characteristics Affect Product Judgments
|
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Chapter number | 2 |
Book title |
Advances in Advertising Research (Vol. IV)
|
Published by |
Springer Gabler, Wiesbaden, January 2013
|
DOI | 10.1007/978-3-658-02365-2_2 |
Book ISBNs |
978-3-65-802364-5, 978-3-65-802365-2
|
Authors |
Tobias Langner, Alexander Fischer, Philipp Brune |
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 2 | 40% |
Student > Doctoral Student | 1 | 20% |
Student > Ph. D. Student | 1 | 20% |
Unknown | 1 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Psychology | 2 | 40% |
Business, Management and Accounting | 1 | 20% |
Computer Science | 1 | 20% |
Design | 1 | 20% |