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Mendeley readers
Chapter title |
Social Media Engagement that Drives Purchase Behavior
|
---|---|
Chapter number | 3 |
Book title |
Advances in Advertising Research (Vol. IV)
|
Published by |
Springer Gabler, Wiesbaden, January 2013
|
DOI | 10.1007/978-3-658-02365-2_3 |
Book ISBNs |
978-3-65-802364-5, 978-3-65-802365-2
|
Authors |
Edward C Malthouse, Mark Vandenbosch, Su Jung Kim |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Italy | 1 | 8% |
Unknown | 12 | 92% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 5 | 38% |
Other | 2 | 15% |
Student > Master | 1 | 8% |
Unknown | 5 | 38% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 38% |
Decision Sciences | 1 | 8% |
Social Sciences | 1 | 8% |
Engineering | 1 | 8% |
Unknown | 5 | 38% |