Advances in Advertising Research (Vol. IV)
Gabler Verlag
Chapter title |
The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Research
|
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Chapter number | 16 |
Book title |
Advances in Advertising Research (Vol. IV)
|
Published by |
Springer Gabler, Wiesbaden, January 2013
|
DOI | 10.1007/978-3-658-02365-2_16 |
Book ISBNs |
978-3-65-802364-5, 978-3-65-802365-2
|
Authors |
Lynn De Vlieger, Liselot Hudders, Gino Verleye |
Country | Count | As % |
---|---|---|
Unknown | 25 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 5 | 20% |
Student > Ph. D. Student | 5 | 20% |
Student > Bachelor | 3 | 12% |
Student > Doctoral Student | 1 | 4% |
Lecturer | 1 | 4% |
Other | 2 | 8% |
Unknown | 8 | 32% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 14 | 56% |
Computer Science | 1 | 4% |
Psychology | 1 | 4% |
Economics, Econometrics and Finance | 1 | 4% |
Unknown | 8 | 32% |