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Mendeley readers
Chapter title |
Health versus Appearance Focus in One- versus Two-sided Messages Discouraging Sun Tanning
|
---|---|
Chapter number | 15 |
Book title |
Advances in Advertising Research (Vol. IV)
|
Published by |
Springer Gabler, Wiesbaden, January 2013
|
DOI | 10.1007/978-3-658-02365-2_15 |
Book ISBNs |
978-3-65-802364-5, 978-3-65-802365-2
|
Authors |
Erlinde Cornelis, Verolien Cauberghe, Patrick De Pelsmacker |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 50% |
Student > Bachelor | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Nursing and Health Professions | 1 | 50% |
Business, Management and Accounting | 1 | 50% |