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Mendeley readers
Chapter title |
”I” Lose, “Others” Gain – Message Framing and Beneficial Appeals in Ads Promoting Green Consumption
|
---|---|
Chapter number | 17 |
Book title |
Advances in Advertising Research (Vol. IV)
|
Published by |
Springer Gabler, Wiesbaden, January 2013
|
DOI | 10.1007/978-3-658-02365-2_17 |
Book ISBNs |
978-3-65-802364-5, 978-3-65-802365-2
|
Authors |
Alexandra Langer |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Portugal | 1 | 10% |
Germany | 1 | 10% |
France | 1 | 10% |
Unknown | 7 | 70% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 20% |
Professor > Associate Professor | 2 | 20% |
Student > Bachelor | 2 | 20% |
Student > Master | 1 | 10% |
Unknown | 3 | 30% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 40% |
Economics, Econometrics and Finance | 2 | 20% |
Social Sciences | 1 | 10% |
Unknown | 3 | 30% |