You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
A Profile of Direct Mail Purchasers in U.S.A. and New Zealand
|
---|---|
Chapter number | 88 |
Book title |
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17046-6_88 |
Book ISBNs |
978-3-31-917045-9, 978-3-31-917046-6
|
Authors |
Daulatram B. Lund |