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Chapter title |
Increasing the Interfunctional Role of Marketing in Strategic Planning: an Application of the Link Pin Concept
|
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Chapter number | 48 |
Book title |
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17046-6_48 |
Book ISBNs |
978-3-31-917045-9, 978-3-31-917046-6
|
Authors |
Thomas L. Baker, J. Joesph Cronin, Baker, Thomas L., Cronin, J. Joesph |