Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
An Analysis of the Influence of Demographic Characteristics on Consumers’ Attitudes Toward Physicians Who Advertise Their Professional Services
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Chapter number | 77 |
Book title |
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-17046-6_77 |
Book ISBNs |
978-3-31-917045-9, 978-3-31-917046-6
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Authors |
Horace E. Johns, H. Ronald Moser |