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Mendeley readers
Chapter title |
Product Involvement in Relation to Brand Categorization: The Case of Cosmetics
|
---|---|
Chapter number | 108 |
Book title |
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17046-6_108 |
Book ISBNs |
978-3-31-917045-9, 978-3-31-917046-6
|
Authors |
Jacques E. Brisoux, Emmanuel J. Chéron |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 20% |
Student > Doctoral Student | 1 | 20% |
Unknown | 3 | 60% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 40% |
Unknown | 3 | 60% |