Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
The Impact of Color on the Response Rates for Mail Questionnaires
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Chapter number | 84 |
Book title |
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-17046-6_84 |
Book ISBNs |
978-3-31-917045-9, 978-3-31-917046-6
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Authors |
Sam Fullerton, H. Robert Dodge, Fullerton, Sam, Dodge, H. Robert |