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Chapter title |
An Examination of that Form of Deception Called Puffery
|
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Chapter number | 50 |
Book title |
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17046-6_50 |
Book ISBNs |
978-3-31-917045-9, 978-3-31-917046-6
|
Authors |
Joe F. Alexander, Ernest F. Cooke, Michael A. Turk |