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Chapter title |
Managerial Implications of an Exploratory Post Behavioral Investigation into the Adoption of Technology Based Discontinuous Innovations
|
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Chapter number | 56 |
Book title |
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17046-6_56 |
Book ISBNs |
978-3-31-917045-9, 978-3-31-917046-6
|
Authors |
David J. Ortinau, Robert L. Anderson, R. Eugene Klippel, Ortinau, David J., Anderson, Robert L., Klippel, R. Eugene |