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Chapter title |
The Coordination of Advertising with Couponing in Plans for New Consumer Packaged-Goods
|
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Chapter number | 114 |
Book title |
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17046-6_114 |
Book ISBNs |
978-3-31-917045-9, 978-3-31-917046-6
|
Authors |
Norman T. Bruvold, M. Carole Macklin, Steven I. Greenbaum |