You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Webcare as Customer Relationship and Reputation Management? Motives for Negative Electronic Word of Mouth and Their Effect on Webcare Receptiveness
|
---|---|
Chapter number | 5 |
Book title |
Advances in Advertising Research (Vol. IV)
|
Published by |
Springer Gabler, Wiesbaden, January 2013
|
DOI | 10.1007/978-3-658-02365-2_5 |
Book ISBNs |
978-3-65-802364-5, 978-3-65-802365-2
|
Authors |
Lotte Willemsen, Peter C. Neijens, Fred A. Bronner |
Mendeley readers
The data shown below were compiled from readership statistics for 48 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
United Kingdom | 1 | 2% |
Netherlands | 1 | 2% |
France | 1 | 2% |
Unknown | 45 | 94% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 11 | 23% |
Student > Bachelor | 5 | 10% |
Lecturer | 5 | 10% |
Student > Ph. D. Student | 4 | 8% |
Other | 2 | 4% |
Other | 9 | 19% |
Unknown | 12 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 17 | 35% |
Social Sciences | 6 | 13% |
Psychology | 3 | 6% |
Arts and Humanities | 2 | 4% |
Unspecified | 1 | 2% |
Other | 4 | 8% |
Unknown | 15 | 31% |