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Mendeley readers
Chapter title |
Steuern die Markenmanager oder die Konsumenten die Marke?
|
---|---|
Chapter number | 2 |
Book title |
Social Branding
|
Published by |
Gabler Verlag, Wiesbaden, January 2012
|
DOI | 10.1007/978-3-8349-3755-1_2 |
Book ISBNs |
978-3-83-493224-2, 978-3-83-493755-1
|
Authors |
Tim Oliver Brexendorf, Sven Henkel, Brexendorf, Tim Oliver, Henkel, Sven |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Germany | 1 | 20% |
Unknown | 4 | 80% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 3 | 60% |
Student > Master | 2 | 40% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 2 | 40% |
Business, Management and Accounting | 1 | 20% |
Economics, Econometrics and Finance | 1 | 20% |
Computer Science | 1 | 20% |