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Mendeley readers
Chapter title |
Braucht jede Marke eine Facebook-Fanpage?
|
---|---|
Chapter number | 4 |
Book title |
Social Branding
|
Published by |
Gabler Verlag, Wiesbaden, January 2012
|
DOI | 10.1007/978-3-8349-3755-1_4 |
Book ISBNs |
978-3-83-493224-2, 978-3-83-493755-1
|
Authors |
Andreas Ahlden, Ahlden, Andreas |
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Germany | 1 | 7% |
Unknown | 14 | 93% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 8 | 53% |
Student > Master | 5 | 33% |
Student > Doctoral Student | 1 | 7% |
Researcher | 1 | 7% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 6 | 40% |
Business, Management and Accounting | 4 | 27% |
Computer Science | 2 | 13% |
Arts and Humanities | 1 | 7% |
Decision Sciences | 1 | 7% |
Other | 1 | 7% |