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Mendeley readers
Chapter title |
Social Branding — Vom Customer Access zum Social Shopping
|
---|---|
Chapter number | 27 |
Book title |
Social Branding
|
Published by |
Gabler Verlag, Wiesbaden, January 2012
|
DOI | 10.1007/978-3-8349-3755-1_27 |
Book ISBNs |
978-3-83-493224-2, 978-3-83-493755-1
|
Authors |
Andreas Schwend, Harald Eichsteller, Schwend, Andreas, Eichsteller, Harald |
Mendeley readers
The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Germany | 2 | 8% |
Unknown | 24 | 92% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 8% |
Student > Doctoral Student | 1 | 4% |
Student > Master | 1 | 4% |
Unknown | 22 | 85% |
Readers by discipline | Count | As % |
---|---|---|
Computer Science | 2 | 8% |
Business, Management and Accounting | 1 | 4% |
Social Sciences | 1 | 4% |
Unknown | 22 | 85% |