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Mendeley readers
Chapter title |
Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
|
---|---|
Chapter number | 14 |
Book title |
Social Branding
|
Published by |
Gabler Verlag, Wiesbaden, January 2012
|
DOI | 10.1007/978-3-8349-3755-1_14 |
Book ISBNs |
978-3-83-493224-2, 978-3-83-493755-1
|
Authors |
Dagmar Nedbal, Nedbal, Dagmar |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Germany | 1 | 25% |
Unknown | 3 | 75% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 2 | 50% |
Student > Bachelor | 1 | 25% |
Unknown | 1 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 50% |
Social Sciences | 1 | 25% |
Unknown | 1 | 25% |