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Mendeley readers
Chapter title |
Vom Konsumenten zum Markenbotschafter — Durch den gezielten Einsatz von Social Media die Konsumenten an die Marke binden
|
---|---|
Chapter number | 10 |
Book title |
Social Branding
|
Published by |
Gabler Verlag, Wiesbaden, January 2012
|
DOI | 10.1007/978-3-8349-3755-1_10 |
Book ISBNs |
978-3-83-493224-2, 978-3-83-493755-1
|
Authors |
Franz-Rudolf Esch, Elisabeth von Einem, Dominika Gawlowski, Marcel Isenberg, Vanessa Rühl, Esch, Franz-Rudolf, von Einem, Elisabeth, Gawlowski, Dominika, Isenberg, Marcel, Rühl, Vanessa |
Mendeley readers
The data shown below were compiled from readership statistics for 20 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 20 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 9 | 45% |
Student > Master | 6 | 30% |
Unspecified | 1 | 5% |
Unknown | 4 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 7 | 35% |
Computer Science | 2 | 10% |
Social Sciences | 2 | 10% |
Economics, Econometrics and Finance | 2 | 10% |
Unspecified | 1 | 5% |
Other | 2 | 10% |
Unknown | 4 | 20% |