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Mendeley readers
Chapter title |
Kennzahlendefinition und -messung im Social-Media-Marketing
|
---|---|
Chapter number | 24 |
Book title |
Social Branding
|
Published by |
Gabler Verlag, Wiesbaden, January 2012
|
DOI | 10.1007/978-3-8349-3755-1_24 |
Book ISBNs |
978-3-83-493224-2, 978-3-83-493755-1
|
Authors |
Jens Wiese, Wiese, Jens |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Germany | 1 | 8% |
Unknown | 11 | 92% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 5 | 42% |
Student > Master | 4 | 33% |
Researcher | 1 | 8% |
Unknown | 2 | 17% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 33% |
Computer Science | 2 | 17% |
Psychology | 1 | 8% |
Sports and Recreations | 1 | 8% |
Decision Sciences | 1 | 8% |
Other | 1 | 8% |
Unknown | 2 | 17% |