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Mendeley readers
Chapter title |
Wie Social Branding in der Praxis erfolgreich eingesetzt werden kann und Verbraucher das Marketing von Unternehmen machen
|
---|---|
Chapter number | 6 |
Book title |
Social Branding
|
Published by |
Gabler Verlag, Wiesbaden, January 2012
|
DOI | 10.1007/978-3-8349-3755-1_6 |
Book ISBNs |
978-3-83-493224-2, 978-3-83-493755-1
|
Authors |
Sven Markschläger, Eva Werle, Markschläger, Sven, Werle, Eva |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Germany | 2 | 29% |
Unknown | 5 | 71% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 4 | 57% |
Student > Master | 2 | 29% |
Unknown | 1 | 14% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 29% |
Computer Science | 2 | 29% |
Economics, Econometrics and Finance | 1 | 14% |
Social Sciences | 1 | 14% |
Unknown | 1 | 14% |