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Mendeley readers
| Title |
Social Branding
|
|---|---|
| Published by |
Gabler Verlag, June 2012
|
| DOI | 10.1007/978-3-8349-3755-1 |
| ISBNs |
978-3-83-493224-2, 978-3-83-493755-1
|
| Editors |
Schulten, Matthias, Mertens, Artur, Horx, Andreas |
Mendeley readers
The data shown below were compiled from readership statistics for 62 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 4 | 6% |
| Unknown | 58 | 94% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 30 | 48% |
| Student > Master | 15 | 24% |
| Student > Doctoral Student | 3 | 5% |
| Student > Postgraduate | 2 | 3% |
| Researcher | 2 | 3% |
| Other | 3 | 5% |
| Unknown | 7 | 11% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 24 | 39% |
| Economics, Econometrics and Finance | 14 | 23% |
| Computer Science | 10 | 16% |
| Social Sciences | 5 | 8% |
| Decision Sciences | 1 | 2% |
| Other | 1 | 2% |
| Unknown | 7 | 11% |