You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Mendeley readers
Chapter title |
The Combined Effects of Brand and Store Reputation on Consumer Perceived Risk and Confidence
|
---|---|
Chapter number | 26 |
Book title |
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16937-8_26 |
Book ISBNs |
978-3-31-916936-1, 978-3-31-916937-8
|
Authors |
Robert L. Taylor, C. P. Rao, Taylor, Robert L., Rao, C. P. |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 20% |
Professor | 1 | 20% |
Student > Doctoral Student | 1 | 20% |
Unknown | 2 | 40% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 40% |
Unspecified | 1 | 20% |
Chemistry | 1 | 20% |
Unknown | 1 | 20% |