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Chapter title |
Strategic Marketing in Small Hospitals: Confronting the Challenges and Opportunities
|
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Chapter number | 44 |
Book title |
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16937-8_44 |
Book ISBNs |
978-3-31-916936-1, 978-3-31-916937-8
|
Authors |
J. Donald Ueinrauch, Janie R. Pierce, Ueinrauch, J. Donald, Pierce, Janie R. |