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Chapter title |
A Value Exchange Model for the Channel of Distribution
|
---|---|
Chapter number | 5 |
Book title |
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16937-8_5 |
Book ISBNs |
978-3-31-916936-1, 978-3-31-916937-8
|
Authors |
J. Paul Merenski, Richard Lee Miller, M. Wayne DeLozier, Merenski, J. Paul, Miller, Richard Lee, DeLozier, M. Wayne |