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Chapter title |
Premixing, Remixing, and Scratch Mixing in the Marketing of Goods, Services, and Goods/Services Bundles
|
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Chapter number | 61 |
Book title |
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16937-8_61 |
Book ISBNs |
978-3-31-916936-1, 978-3-31-916937-8
|
Authors |
Martin L. Bell, Bell, Martin L. |