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Chapter title |
A Study Measuring the Influence of Advertising on Cigarette Consumption: Estimation with OLS Model
|
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Chapter number | 128 |
Book title |
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16937-8_128 |
Book ISBNs |
978-3-31-916936-1, 978-3-31-916937-8
|
Authors |
Ugur Yucelt, Erdener Kaynak, Yucelt, Ugur, Kaynak, Erdener |