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Chapter title |
Interaction and Interdependency of Media Messages in Advertising: A Simulation Game for Students
|
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Chapter number | 53 |
Book title |
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16937-8_53 |
Book ISBNs |
978-3-31-916936-1, 978-3-31-916937-8
|
Authors |
Jim Grant, Steve Zimmerman, Grant, Jim, Zimmerman, Steve |