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Mendeley readers
Chapter title |
The Concept of Promotion Mix as Applied to Hotel Marketing
|
---|---|
Chapter number | 129 |
Book title |
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16937-8_129 |
Book ISBNs |
978-3-31-916936-1, 978-3-31-916937-8
|
Authors |
Metin N. Gurol, Mustafa H. Bilen, Gurol, Metin N., Bilen, Mustafa H. |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 20% |
Lecturer | 1 | 20% |
Unknown | 3 | 60% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 1 | 20% |
Social Sciences | 1 | 20% |
Unknown | 3 | 60% |