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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

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Table of Contents

  1. Altmetric Badge
    Book Overview
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    Chapter 1 Patterns of Success in Small-City Downtown Retailing
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    Chapter 2 The Information Flow and its Impact Upon Channel Performance in the Food Industry
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    Chapter 3 Owner/Manager’s Age and Retailing Experience: Do They Influence Business Strategies and Success?
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    Chapter 4 Distribution Channels and Energy Crisis: A Historical Perspective
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    Chapter 5 A Value Exchange Model for the Channel of Distribution
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    Chapter 6 Retail Store Image Research-A Critical Review
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    Chapter 7 Sources of Consumer Satisfaction with Retail Outlets: Issues and Evidence
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    Chapter 8 A Preliminary Investigation of the Quadrants of Recycling Model
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    Chapter 9 Marketing Computer Systems in the Middle East: A Comparative Study of Turkey and Saudi Arabia
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    Chapter 10 Strategic Market Planning in Norway
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    Chapter 11 Spect Planning and Marketing Intelligence and Information Systems – The Euro-Canadian Interface
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    Chapter 12 The Evaluative Uncertainty and Evaluative Importance Dimensions of Perceived Risk
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    Chapter 13 The Market for Fine Restaurants
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    Chapter 14 A Comparison of Direct and Indirect Paths of Influence Leading from Situation to Consumption
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    Chapter 15 The Generic User/Nonuser and the Process of Adoption
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    Chapter 16 A Study of the Effects of Information on the Size of the Evoked Set
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    Chapter 17 Credit Card Usage Behavior: Some Insights from Nova Scotia, Canada
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    Chapter 18 Student Choice Behavior in Shopping Area Selection
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    Chapter 19 A Comparison of Consumer Attitudes Toward Cremation
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    Chapter 20 A Test of the Descriptive Value of Family Life Cycle
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    Chapter 21 A Factor Analytic Replication and Comparison on the Dimensionality of the I-E Scale
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    Chapter 22 Purchase Intentions and Brand-Positioning Strategy: An Exploratory Study
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    Chapter 23 Personality as a Predictor Variable: Problems and Implications
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    Chapter 24 Personal Correlates of Generalized Consumer Preferences for Family Brands
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    Chapter 25 Consumer Expenditures from Windfall Income
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    Chapter 26 The Combined Effects of Brand and Store Reputation on Consumer Perceived Risk and Confidence
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    Chapter 27 An Expected Value Model of the Consumer
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    Chapter 28 The Retail Service Innovator: A Canonical-Based Segmentation of the Early Adopter Catalog-Grocery User
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    Chapter 29 Generalized Market Segments for Frequently Purchased Consumer Goods
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    Chapter 30 Reaching for the Soul of the Consumer
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    Chapter 31 The Luscher Color Test and Buyer/Seller Negotiating Behavior
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    Chapter 32 Deal Prone Consumers: A Comparative Profile of Coupon Users and Nonusers
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    Chapter 33 The Future of Telecommunications Shopping: What are Cousumers Waiting for?
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    Chapter 34 Tomorrow’s Segmentation Strategies may Invite Social and Legislative Conflict
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    Chapter 35 High Technology Products: The Future of Protectionism
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    Chapter 36 Futuristics and Innovation in Marketing
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    Chapter 37 Corporate and Marketing Strategy in Health Care: How Do the Investor-Owned and Not-for-Profit Hospitals Differ?
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    Chapter 38 Assessing Community Interest in a Health Risk Appraisal Program
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    Chapter 39 Use of Advertising to Institute Price Competition in Health Care Market: Some Preliminary Findings
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    Chapter 40 Product Design Issues and Hospital Staffing
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    Chapter 41 Randomized Systematic Sampling in Physician Surveys
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    Chapter 42 Barriers to Greater Utilization of Marketing Research in the Health Care Sector: Recommendations for Improvement
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    Chapter 43 A Marketing Audit for Nursing Administration
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    Chapter 44 Strategic Marketing in Small Hospitals: Confronting the Challenges and Opportunities
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    Chapter 45 Job Analysis: The First Step in Selecting and Training Salespeople
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    Chapter 46 Industrial Sales Meeting Subject Content: A Comparison of Subject Importance
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    Chapter 47 Organizational Psychographics: Implications for Industrial Marketing
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    Chapter 48 An Empirical Analysis of the Psychic Distance Argument for Export Development
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    Chapter 49 Package Deal Negotiations: Swedish Companies and Developing Countries
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    Chapter 50 Travel Patterns and Service Preferences of Americans Flying to Europe
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    Chapter 51 International Marketing: The Case of Management Contracts
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    Chapter 52 Remarks on Determinism, Deducing Macro Laws from Micro Facts and Other Issues in the Philosophy of Model Building in Marketing
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    Chapter 53 Interaction and Interdependency of Media Messages in Advertising: A Simulation Game for Students
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    Chapter 54 Fundamental Marketing Equation: It is more than In-Depth Sales Analysis
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    Chapter 55 Male Vs. Female Student Attitudes Toward Careers in Professional Selling
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    Chapter 56 Selecting Live-Case Projects for the Advertising Class
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    Chapter 57 The Diagnostic Module: A Method of Measuring Learning Integration
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    Chapter 58 The Effect of Class Size Quality of Instruction–Large Class Size Versus Small
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    Chapter 59 Students’ Perceptions of American-Born VS. Foreign-Born Instructors: A Preliminary Experiment
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    Chapter 60 Marketing as Exchange
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    Chapter 61 Premixing, Remixing, and Scratch Mixing in the Marketing of Goods, Services, and Goods/Services Bundles
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    Chapter 62 The Application of Historical Military Strategy Concepts to Marketing Strategy
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    Chapter 63 An Update on the Concept of the Marketing Mix
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    Chapter 64 Toward a General Systems Theory of Marketing
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    Chapter 65 Brand Name Development: A Historical Perspective
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    Chapter 66 A Theoretical and Historical Update on Retail Store Image and Consumer Satisfaction/Dissatisfaction
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    Chapter 67 Hierarchy of Needs in Transition: A Theory of Business Motivation
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    Chapter 68 Teaching Marketing Management in a Developing Country: The Moroccan Experience
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    Chapter 69 Some Controversial Third World Countries: We Need Marketing, Too
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    Chapter 70 The Impact of Multinational Retailers in the Third World an Exploratory Study
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    Chapter 71 The Problems, Concerns, and Strategies of the Multinational Corporation
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    Chapter 72 Market Planning in Agricultural Development: An Alaskan Example of How Not to Do It
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    Chapter 73 Personal Values and the Salesperson’s Performance: A Theoretical Perspective
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    Chapter 74 The Influence of Area Characteristics on Intermarket Patronage
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    Chapter 75 An Analysis of Discriminating Criteria in the Financial Service Market
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    Chapter 76 The Marketing Mix, the Retailing Mix and the Use of Retail Strategy Continua
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    Chapter 77 The Sun Belt Myth
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    Chapter 78 What Makes a Good Salesperson
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    Chapter 79 Evaluation Criteria Employed by to Store Patronage and Womens’ Clothing Selection - A Comparative Analysis of Blacks and Whites Based on Selected Socio-Economic Variables
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    Chapter 80 Significance of Personal Influences in Purchase Decisions of Services; A Case of Membership-Based Service Organizations
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    Chapter 81 Marketing Management, The Family and Company Survival in the 1980’s
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    Chapter 82 Organizational Factors Involving the New Product Development Manager
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    Chapter 83 A Unique Product as a Perceived Advantage Among Small- and Medium-Sized Manufacturing Firms
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    Chapter 84 The American Red Cross: Awareness and Attitude towards its Programs
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    Chapter 85 Philosophical Orientation: A New Dimension for Market Segmentation by Nonprofit Organizations
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    Chapter 86 A Research Design for Performing a Marketing Analysis for a State UniversityAnalysis for a State University
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    Chapter 87 Extending Marketing Technology into a New Frontier-Diffusing Municipal Technology
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    Chapter 88 Psychological Profiling of Higher Education Institutions: A Two University Comparison
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    Chapter 89 The Marketing of Intercollegiate Sports: Problems, Mistakes and Future Opportunities
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    Chapter 90 Marketing in a Nonprofit Organization: A Case Study
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    Chapter 91 The Needs and Perceptions of a University Major Publics: An Empirical Investigation
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    Chapter 92 The Marketing of Insurance Benefits for Higher Education - The Buyer’s Side
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    Chapter 93 A Stochastic Model of Organizational DMU’s Response to Changing Service Prices
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    Chapter 94 An Integrated Approach to the Use of Information in Marketing Decision Making
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    Chapter 95 McNemar’s Test for Differences in Proportions: The Forgotten Tool for Marketing Research Practitioners
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    Chapter 96 Marketing Research through Input-Output in Developing Countries
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    Chapter 97 Longitudinal Study of Preferences for Multinational Products
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    Chapter 98 Split-Sample Reliability of a Secondary Sequence Effect on Questionnaire Item Omission
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    Chapter 99 Is it Ethical to Use Unlabeled Keys on Mail Questionnaires?
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    Chapter 100 The Rokeach Inventory of Personal Values as a Measurement Tool in Cross Cultural Consumer Research
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    Chapter 101 Buyer’s Price Perceptions: An Experimental Methodology
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    Chapter 102 Some Emerging Directions in Marketing Research: Overview of the Track
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    Chapter 103 Differentiating between Store Images: An Evaluation of Three Scaling Methods
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    Chapter 104 Open Ended Question v. Rating Scale: An Empirical Comparison
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    Chapter 105 Can Complaint Knowledge and Experience Affect Perceived Consumer Satisfaction?
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    Chapter 106 The Marketing Concept-A Utopian Dream?
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    Chapter 107 Effects of Price, Advertising Sponsorship, and Fear Content on Consumer Attitudes About Gasoline Conservation
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    Chapter 108 Beyond Motivation Training Experiment
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    Chapter 109 Bait-And-Switch Advertising: A Conceptual Approach
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    Chapter 110 Sex-Role Stereotyping in Advertisements: A Re-Examination
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    Chapter 111 Labels of Primary Potency in Multi-Ethnic Marketing Environments
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    Chapter 112 Advertising Appeal for Blacks: All-White, All-Black, or Integrated Ads?
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    Chapter 113 A Field Study of the Extended Communication Effects of a One-Shot Promotional Event
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    Chapter 114 Marketing Certified Public Accounting Services: A Progress Report
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    Chapter 115 Consumer Utilization and Reactions Toward Two Grassroots Dispute Resolution Systems
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    Chapter 116 Consumer Information Programs and Regulatory Reform: The Case of Informing People About Drugs
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    Chapter 117 “Strict” or “Absolute”? The Effect of Recent Trends in Product Liability on Marketing Decisions
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    Chapter 118 Licensing: A Tri-State Survey
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    Chapter 119 The Need for a Public Policy for the Transportation of Coal: Both Rail and Slurry Pipeline are Required
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    Chapter 120 Multicollinearity: Detection and Some Solutions
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    Chapter 121 Barriers to the Use of Quantitative Techniques in Marketing Decision Making
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    Chapter 122 Risk Assessment in the Product Portfolio: A Quantitative Approach
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    Chapter 123 An Analysis of Criteria Associated with Developing Hospital Image
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    Chapter 124 Utilization of the First Order Markov Model in Predicting the Market Share of a Newspaper
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    Chapter 125 Reliability of Marketing Measurements Revisited: An Evaluation of Alternative Shopping Behavior
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    Chapter 126 A Methodology for Examining the Congruency of Factors Derived from Different Samples
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    Chapter 127 Reliability Measurement in Marketing: A Modification Study
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    Chapter 128 A Study Measuring the Influence of Advertising on Cigarette Consumption: Estimation with OLS Model
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    Chapter 129 The Concept of Promotion Mix as Applied to Hotel Marketing
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    Chapter 130 Segmenting the Hotel Market
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    Chapter 131 An Exploratory Study of Brand Loyalty in Selecting Travel Destinations
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    Chapter 132 Membership Marketing: A Success Story at the American Medical Association
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    Chapter 133 State and Local Tax Incentives: A Weapon in the War to Attract Distribution Facilities
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    Chapter 134 A Comparsion of the Listerine Corrective Advertisement with Specially Designed Corrective Messages
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    Chapter 135 That Mysterious “Black Box” Called OPT
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    Chapter 136 The Relative Importance of Physical Versus Service Attributes with Respect to Small Business Vendor Selection
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    Chapter 137 Interviewers’ Assessments of Respondents’ Behavior in New Zealand, 1981–82
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    Chapter 138 Norwegian Public and Entrepreneurs: Attitude and Perception Towards EEC Membership
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    Chapter 139 Marketing Research Through the Input-Output Approach in Developing Countries
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    Chapter 140 An Experiment Investigation of Perceived Sexual Harassment
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    Chapter 141 Strategic Barriers to Internationalization of Public Enterprises
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    Chapter 142 Perspectives in Developing an Interdisciplinary Course in Business Consulting
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    Chapter 143 How Does a Threat in the Initial Cover Letter Affect Mail Survey Response?
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    Chapter 144 The Examination of an Alternative Marketing Strategy for Health Care Services
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    Chapter 145 An Analysis of Response by Buyers to a Proposed Information System for Contact between Buyers and Sellers of Timber
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    Chapter 146 The Spatial Location of Banking Facilities in Central Business Districts of Nine Major Cities of the United States
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    Chapter 147 The Electronic Retreat into Wholesaling
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    Chapter 148 Lifestyle Profile of Frequent Patrons of Beauty Salons: A Focus on Working Women
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    Chapter 149 Marketing Channels for Indian Arts and Crafts: An Empirical Investigation
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    Chapter 150 Implementing a Quadratic Programming Approach to the Product Line Pricing Problem
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    Chapter 151 An Investigation of Agency Structure and Broker Attitudes in the North Carolina Real Estate Industry
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    Chapter 152 The Marketing of Aiesec, A Non-Profit, Service Organization
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    Chapter 153 Strategic Planning: The Customer Concept and Corporate Survival
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    Chapter 154 Deregulation: An Independent Telephone Company in a Survival Transition
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    Chapter 155 On Advancing Women Within Marketing Management: The Importance of Mentoring
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    Chapter 156 Public Policy Options on Energy Conservation - Canadian Attitudes 1980–1982
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    Chapter 157 Measuring Dependence in Marketing Channels: A Non-Perceptual Approach
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    Chapter 158 The Failure of American Automobile Manufacturers to Successfully Compete with Foreign Automobile Manufacturers in Projecting their Nameplates as Status Symbols - An Analysis Based on Socio-Economic Variables
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    Chapter 159 Marketing Concept and Marketing Mix Strategy with Special Reference to Small Scale Industries in the State of Andhra Pradesh, India
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    Chapter 160 Should Doctoral Programs Produce Teachers?
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    Chapter 161 Tracking Dysfunctions in Supermarket Ordering and Receiving Systems: A System’s Approach
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    Chapter 162 Attitudes Concerning the Purchase of Domestic vs. Imported Products: The Jamaican Experience
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    Chapter 163 Locational Correlates of the Sales Performance of Convenience Food Stores
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    Chapter 164 Nationalism and its Impact on Marketing: The Case of Quebec
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    Chapter 165 Communications Effectiveness: A Matter of Methodology
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    Chapter 166 Executive Attitudes Towards Planning in Selected Industries
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    Chapter 167 The Personal Computer as a Research Tool in Consumer Behavior Classes
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    Chapter 168 Identification of Socially Compatible Environmental Cues for the Retailing Mix: A Preliminary Study
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    Chapter 169 Why we Don’t Understand the Arts Consumer
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    Chapter 170 Intergrating the Concept of Marketing: The Environment-Organization Marketing Interface
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    Chapter 171 Carry-Over Effects in Professional Advertising and their Implications for Public Policy
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    Chapter 172 Not-For-Profit Pricing: Theory & Application
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    Chapter 173 The Research-Thought-Practice Triangle: The Case of Health Care Marketing
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    Chapter 174 The Wheel of Retailing Keeps Spinning: The Supermarket Continues with a New Approach
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    Chapter 175 An Experimental Study of Sales District Decision
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    Chapter 176 The Impact of Marketing Educational Vouchers
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    Chapter 177 Application of Del-Measure for Cross Classifications
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    Chapter 178 Personal Values, Self-Concept, Internal Vs. External Locus of Control, Consumer Discontent with Marketing System, and Satisfaction at the Micro-Level
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    Chapter 179 Perception of Women in the Sales Force: The Other Side of the Buyer-Seller Dyad
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    Chapter 180 Some Trade and Development Aspects of a Developing OPEC Country: Nigeria
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    Chapter 181 The Proper Role of Marketing in the Development of an African Country
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    Chapter 182 The Use of Quantitative Models in the Study of Physical Distribution of Fertilizers in India
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    Chapter 183 Marketing Management Problems of Indian Small Scale Industries and Government of India’s Role
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    Chapter 184 Marketing Strategies of Solar Energy Firms: Some Policy Implications
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    Chapter 185 Communication and Information: Their Relationship to Marketing Decision Support Systems
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    Chapter 186 A Comparative Study of the Perceptions of Managers Regarding Government Intervention in Marketing Operations
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    Chapter 187 A Classification of Public Respondents on the Basis of their Perceived Receipt of Informational Announcements from a Governmental Unit
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    Chapter 188 Learner Specified Course Design: A Conjoint Based Methodology
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    Chapter 189 Heavy Gasoline Consumers and Their Preferences for Alternative Public Policies Designed to Promote Gasoline Conservation
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    Chapter 190 The Application of Marketing Concepts to Fund Raising for the Independent College (Synopsis of Paper)
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    Chapter 191 The Written Case/Project Alternative Approach in Marketing Management
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    Chapter 192 A Public Policy Change Referendum
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    Chapter 193 A United Way for the Arts: A New Marketing/Funding Approach or Just a Unique Situation?
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    Chapter 194 Direct Marketing: The Basis for Increased Emphasis in the Marketing Curriculum
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    Chapter 195 An Application of the Consumer Behavior Model to the Career Selection Process
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    Chapter 196 Fashion: A Path to Symbolic Communication (The Textile Experience)
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Title
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer International Publishing, June 2015
DOI 10.1007/978-3-319-16937-8
ISBNs
978-3-31-916936-1, 978-3-31-916937-8
Editors

Rogers III, John C., Lamb, Jr., Charles W.

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Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 50%
Student > Doctoral Student 1 50%
Readers by discipline Count As %
Business, Management and Accounting 2 100%