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Chapter title |
Licensing: A Tri-State Survey
|
---|---|
Chapter number | 118 |
Book title |
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16937-8_118 |
Book ISBNs |
978-3-31-916936-1, 978-3-31-916937-8
|
Authors |
Margaret W. Maxfield, Joseph A. McKinney, James B. Townsend, Maxfield, Margaret W., McKinney, Joseph A., Townsend, James B. |