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Mendeley readers
Chapter title |
Advertising Appeal for Blacks: All-White, All-Black, or Integrated Ads?
|
---|---|
Chapter number | 112 |
Book title |
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16937-8_112 |
Book ISBNs |
978-3-31-916936-1, 978-3-31-916937-8
|
Authors |
Sak Onkvisit, John J. Shaw, Onkvisit, Sak, Shaw, John J. |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 3 | 33% |
Student > Ph. D. Student | 1 | 11% |
Unspecified | 1 | 11% |
Unknown | 4 | 44% |
Readers by discipline | Count | As % |
---|---|---|
Arts and Humanities | 1 | 11% |
Unspecified | 1 | 11% |
Business, Management and Accounting | 1 | 11% |
Economics, Econometrics and Finance | 1 | 11% |
Chemistry | 1 | 11% |
Other | 1 | 11% |
Unknown | 3 | 33% |