You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Chapter title |
McNemar’s Test for Differences in Proportions: The Forgotten Tool for Marketing Research Practitioners
|
---|---|
Chapter number | 95 |
Book title |
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16937-8_95 |
Book ISBNs |
978-3-31-916936-1, 978-3-31-916937-8
|
Authors |
Mark L. Berenson, M. Barry Dumas, Eve Mazur, Berenson, Mark L., Dumas, M. Barry, Mazur, Eve |