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Timeline
Chapter title |
A Unique Product as a Perceived Advantage Among Small- and Medium-Sized Manufacturing Firms
|
---|---|
Chapter number | 83 |
Book title |
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16937-8_83 |
Book ISBNs |
978-3-31-916936-1, 978-3-31-916937-8
|
Authors |
Jesse S. Tarleton, George Tesar, Tarleton, Jesse S., Tesar, George |