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Timeline
Chapter title |
The Relative Importance of Physical Versus Service Attributes with Respect to Small Business Vendor Selection
|
---|---|
Chapter number | 136 |
Book title |
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16937-8_136 |
Book ISBNs |
978-3-31-916936-1, 978-3-31-916937-8
|
Authors |
Harold W. Babb, D. Neil Ashworth, Babb, Harold W., Ashworth, D. Neil |