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Praxisorientiertes Marketing

Overview of attention for book
Cover of 'Praxisorientiertes Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Allgemeine Grundlagen des Marketings
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    Chapter 2 Marketing-Planung und Marketing-Forschung
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    Chapter 3 Marketing-Ziele
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    Chapter 4 Marketing-Strategie
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    Chapter 5 Marketing-Instrumente
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    Chapter 6 Entwicklung einer geschlossenen Marketing-Konzeption
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    Chapter 7 Marketing-Controlling
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    Chapter 8 Marketing-Organisation
Attention for Chapter 6: Entwicklung einer geschlossenen Marketing-Konzeption
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