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Chapter title |
Marketing-Ziele
|
---|---|
Chapter number | 3 |
Book title |
Praxisorientiertes Marketing
|
Published by |
Springer Gabler, Wiesbaden, January 2013
|
DOI | 10.1007/978-3-8349-3873-2_3 |
Book ISBNs |
978-3-83-493462-8, 978-3-83-493873-2
|
Authors |
Ralf T. Kreutzer |