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Mendeley readers
| Chapter title |
Marketing-Instrumente
|
|---|---|
| Chapter number | 5 |
| Book title |
Praxisorientiertes Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-8349-3873-2_5 |
| Book ISBNs |
978-3-83-493462-8, 978-3-83-493873-2
|
| Authors |
Ralf T. Kreutzer |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 20% |
| Unknown | 4 | 80% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 4 | 80% |
| Student > Postgraduate | 1 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 60% |
| Economics, Econometrics and Finance | 2 | 40% |