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| Chapter title |
Entwicklung einer geschlossenen Marketing-Konzeption
|
|---|---|
| Chapter number | 6 |
| Book title |
Praxisorientiertes Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-8349-3873-2_6 |
| Book ISBNs |
978-3-83-493462-8, 978-3-83-493873-2
|
| Authors |
Ralf T. Kreutzer, Kreutzer, Ralf T. |