You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Marketing-Planung und Marketing-Forschung
|
|---|---|
| Chapter number | 2 |
| Book title |
Praxisorientiertes Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-8349-3873-2_2 |
| Book ISBNs |
978-3-83-493462-8, 978-3-83-493873-2
|
| Authors |
Ralf T. Kreutzer, Kreutzer, Ralf T. |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 6 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 1 | 17% |
| Unknown | 5 | 83% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 17% |
| Unknown | 5 | 83% |