Praxisorientiertes Marketing

Overview of attention for book

Cover of 'Praxisorientiertes Marketing'

Table of Contents

Attention for Chapter 2: Marketing-Planung und Marketing-Forschung

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Citations

dimensions_citation: 13 Dimensions

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So far, Dimensions has found 13 publications that cite this research output.

13

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Book chapter (October 2019)

Critical Success Factors for Change Management Project Customer Experience Transformation Program (CXTP) at a Global Company in Order to Improve Customer Experience

Book chapter (January 2019)

Vom konventionellen Strategischen Management zur Blue Ocean Strategy®

Book chapter (January 2019)

This page shows the most recent citations of this research output.

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