You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Allgemeine Grundlagen des Marketings
|
|---|---|
| Chapter number | 1 |
| Book title |
Praxisorientiertes Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-8349-3873-2_1 |
| Book ISBNs |
978-3-83-493462-8, 978-3-83-493873-2
|
| Authors |
Ralf T. Kreutzer |